Socios sign the Chicago Bulls
In a press release published on August 18, 2021, Chiliz (CHZ) announced that a partnership has been found between Socios.comthe blockchain-based platform dedicated to sports fan engagement, and Chicago Bulls NBA franchise.
🏆🏆🏆🏆🏆🏆 One More Dance.
— Socios.com (@socios) August 18, 2021
The Bulls basketball team is one of most followed around the world and is considered as one of the three biggest, alongside the Boston Celtics and Los Angeles Lakers. Their supporters notably saw Michael Jordan wearing their red and black colors in the 90s, he who is considered to this day as the greatest player of all time.
“At the Chicago Bulls, we pride ourselves on identifying innovative ways to engage our fans around the world, and we’re thrilled to partner with Socios.com to help us achieve that goal,” said Matt Kobe, the vice president of the Illinois franchise.
As the team’s official partner from the 2021-22 season, Socios.com will offer “opportunities for fan engagement through monthly Twitter polls.” They will also have a display in the stadium seen on TV during Bulls home games. In addition, they will have rights to the Bulls trademarks and logoa significant vehicle for raising awareness of cryptocurrencies.
At the time of writing these lines, Chiliz has not officially announced the release of a fan token. A news that should arrive in the coming weeks.
👉 Read also – Lionel Messi will receive part of his salary in Paris Saint-Germain (PSG) fan token
Socios expands to US sports
The Socios start-up says to itself “driven by the belief that the transition from passive fans to active fans is essential for the future of the sport “. By relying on blockchain technologyits ambition is to provide the main sports organizations in the world with the tools necessary to engage with their global fanbases and monetize them.
The Chicago Bulls join a network of more than 50 major international sports entities on the Socios.com list. This includes a number of major F1 teams, eSports teams, but above all several giants of European football. We find there in particular Paris Saint Germainwhose PSG token recently saw its price double following the announcement of the signing of five-time Golden Ball winner Lionel Messi.
“Socios.com has big plans for global expansion and will strengthen its presence in Europe, while aiming to launch many other fan-tokens in the United States,” said Alexandre Dreyfus, CEO of Socios.com and Chiliz. .
Lately, the Socios platform particularly focused on the American sports scene. Last April, the Professional Fighter League, an American martial arts league, became the first American organization to join the platform. A few days later, the New Jersey Devils of the NHL (United States Hockey League) followed suit.
As for basketball, the signing of the Chicago Bulls is part of the challenge « 7 days 7 teams» conducted by Socios on their Twitter page. Very simply, the concept is to announce every day for a week a new partnership with an NBA franchise. The Bulls are the fifth to join the list, after the Sacramento Kings, Orlando Magic, Los Angeles Clippers and Houston Rockets.
👉 On the same theme – French eSports giant Vitality launches its fan token on Socios.com
Get a crypto news recap every Sunday 👌 And that’s it.